Qualities of an Effective Persuader
by
Daniel B. Baker
Persuasion
can be defined as asserting your will over others. By definition, the
concept of power is implied. The power of persuasion is the ability of
a person to impose his will over others. To be effective in persuasion,
heavy-handed techniques are not used. The persuader needs to be humble
to accomplish his objective, thus allowing the targeted audience to
succumb. Therefore, he must be positive-minded but open to
unconstructive results; he must be insistent but must also know how to
compromise keeping his ultimate objective in mind at all times.
Let’s take a look at what makes an
effective persuader.
First, he knows
how to balance both sides. During a discussion, he doesn’t place too
much emphasis on the advantages he will get from the deal. He places
more emphasis on the benefits that the other party will receive. The
persuader tries to anticipate the expectations of the other.
Secondly, the
persuader stays in a positive frame of mind. He displays enthusiasm in
his words and actions. Gestures and facial expressions are all
important parts of his persuasive conversation.
